On July 6th 2023, Meta announced the official launch of Threads. Arriving seemingly out of the blue, it was the latest in a long line of new social media platforms launched in the last few years. But what does this mean for your small business?
Social media should be a core part of your marketing strategy. So, when a new social media platform launches, you need to get on top of things right away. Should you immediately create a Threads account and start posting, or is it smarter to hold off and wait?
It’s a tricky decision - but we’ll help you make it by showing some of the pros and cons of either option. Before we do that, there’s an important question lingering: What is Threads and why does it even exist?
Threads is a Meta platform that effectively acts as an extension to Instagram. All Instagram users can make a Threads account but, whilst it is a separate platform, you can’t make a Threads account without having an Instagram profile.
If you’ve already had a quick look at Threads you will likely have noticed some similarities to Twitter/X. It wouldn’t be a huge jump to assume that the birth of Threads is likely linked to the slow decline of Twitter/X under Elon Musk. Since the eccentric billionaire took over the site, he’s made it his mission to change just about everything. Alterations to the iconic Blue Checkmark system kicked things off, with a range of other features annoying masses of Twitter users. People were unhappy, so it was a good opportunity for Meta to attempt to fill a Twitter-shaped hole with a new social media app.
You can do everything on Threads that you can on Twitter/X, including posting messages, liking other people’s posts, sharing them, and so on. It begs the question, with two very similar social media platforms, do you need to focus on both for marketing?
Let’s find out!
Signing up for an account on Threads is completely free, so you may be inclined to do it. At the same time, there are some potential benefits that you’ll see if your business gets on this platform right away, as opposed to waiting:
At the same time, signing up for Threads right now might not be a good idea. It’s new and fresh, but this isn’t always a good thing…
Overall, it’s highly confusing trying to decide if Threads is worth joining. A lot of small businesses are getting worried because X looks to be in disarray. You worry that you’ll lose one of your biggest marketing platforms and want to get started on the possible replacement.
It can all be a bit too much to handle, but For The Win Digital is here to help you make sense of everything. We can support your business with navigating the new changes implemented at Twitter/X while also developing a plan to migrate your following to Threads - if necessary. Get in touch with us today to learn more about our social marketing services and how we will help you find the ideal social strategy for success!