Joy Yoga

2024
Brand and website design

Rooted in nature. Designed for joy.

When Joy set out to open her own garden studio, she needed a brand that felt calm, connected and completely her. Through a collaborative, in-person process, we worked closely to define her proposition, develop an authentic visual identity, and launch a brand that would inspire confidence in both her and her future clients.

What we delivered

We began by uncovering the heart of Joy’s offering — creating a clear, values-led proposition built around the restorative power of nature, connection, and calm. From there, we shaped a brand identity rooted in soft organic tones and mindful simplicity.

With the foundation set, we brought the brand to life across every touchpoint:
– A clean, welcoming website with booking integration joy-yoga.uk
– Messaging and tone of voice that reflected Joy’s philosophy
– Social media templates to build consistency and presence
– Beautiful printed collateral including business cards, gift certificates, and launch flyers

The result? A cohesive brand that reflects Joy’s warmth, authenticity, and the tranquil experience she offers.

Ready to grow your business with clarity and confidence?

Whether you’re just starting out or looking to refresh your brand, we can help you bring your story to life.
Get in touch.

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